Personas
Modeling a system starts from modeling its users. Below are some of the personas created to model typical system users, their goals and needs.
Customers
Student
| Persona: | Student in Tartu University |
| Photo: |  |
| Fictional name: | Leyla |
| Job title: | 1st year Software Engineering Master’s Student in University of Tartu |
| Demographics: | - 21 years old - Lives in the dorm - No children - Has BSc in Computer Science |
| Goals and tasks: | - Make money transfers to friends who order group food - Receive money transfers from parents. - Receive monthly stipends from the university. - Keep track of personal spending |
| Environment: | Well-versed in technology, cannot go without her phone for more than 5 minutes |
| Quote: | “Why are all deadlines on the same day?” |
Entrepreneur
| Persona: | Entrepreneur |
| Photo: |  |
| Fictional name: | Eddie (Edward) |
| Job title: | Co-founder of a startup |
| Demographics: | - 46 years old - Lives with his wife and a dog - Has a 18-years-old daughter who studies abroad |
| Goals and tasks: | - Receice small loans from his relatives to expand his business - Pay his debtors back - Make salary transfers to his employees - Make money transfers to his daughter’s foreign account - Keep track of personal spending |
| Environment: | Knows his way around computers, since he has to manage all aspects of his start-up, which has very few employees |
| Quote: | “If it doesn’t scare you, you’re not dreaming big enough” |
Administrators
Banking system administrator
| Persona: | Banking system administrator |
| Photo: |  |
| Fictional name: | Hendrik |
| Job title: | Administrator for Open Demo Bank online system |
| Demographics: | - 30 years old - Lives in an apartment - No children |
| Goals and tasks: | - Register accounts and users - Add money to a requested account - Edit and revert transactions |
| Environment: | Good with computers and is attentive to details, which comes in handy, since he is dealing with other people’s money |
| Quote: | “Dealing with bank customers is great fun” |
Customer support administrator
| Persona: | Customer support administrator |
| Photo: |  |
| Fictional name: | Sam |
| Job title: | Administrator for Open Demo Bank online system |
| Demographics: | - 24 years old - Lives with his parents - Has a BSc in Business Administration |
| Goals and tasks: | - Make sure to input all the data correctly when registering an account - View all transactions to keep track of the money flow - See account information to assist customers |
| Environment: | Knows basics of operating computers. Becomes frustrated easily when things do not go his way |
| Quote: | “But I filled all the fields correctly!” |